Fundamentals of Marketing

 You started your dream business or landed your first marketing gig,  where do you start? With these four basic steps, you can identify your marketing strategy and develop your first marketing campaign. 

 Know your goals 

 Businessmen meet in the office 

 Who are you trying to contact? Did you identify your niche? What does it look like? What is your occupation? What are you reading Where can I find it? 

 Once you have done your homework, you should be able to answer all the above questions. In many cases, even business owners and marketers believe that a wide cast of the net can reach more people if the opposite is true. Throwing the net far away misses the ability to hone your skills, coordinate your message, and reach the problems of those who are trying to serve. The more you have, the better. The concentration is always good. Know your audience like the back of your hand. Why do they buy what we offer? Why don't they agree? 

 Let's say you want to be bilingual. You can learn French and Spanish at an average level, so you don't learn them at the same time. It shares focus, so you probably aren't good at it either. 

 Narrow focus empowers you and increases the impact you can have on the market. It's like marketing yourself as a general practitioner, not a doctor who specializes in working with children. 

 Find out about your benefits 

 There is a business team. A professional photography investor working on a new startup business project. Financial business conference. And digital tablet laptop computer smartphone. 

 Now that you know your audience, you can educate them about your interests, features, and why they should buy your product or service. They can eliminate noise and talk to them directly. What do you want them to hear? What do you want to tell them about your offer? What do you want them to remember about your company? 

 Brainstorming. Identify these features when selling to consumers and identify the benefits and cost savings of trying to reach other businesses. Will your bullet pass the "So what" test? In that case, you can proceed to the next step. 

 Create a powerful subpoena 

 Calling an action 

 You have now identified your goals and listed the features and benefits. Good job! Now you need to focus on what you want your prospects to do. What is a call for action? 

 If you focus on a particular campaign, what is the measure of success for that campaign? Want to call them? Do you want them to buy something? Want to contact them? 

 Clarify your expectations. Once you have identified the required course of action, make sure you have cleared all obstacles along the way. Example: 

 Is your phone number easy to read? Is the structure of the contact form working? Can they easily shop by phone, online, or in the physical store? Test the process. You will be amazed at how difficult it is for potential customers to complete the actions they want. Simplifies transactions regardless of the need for action. Zero tolerance for obstacles. 

 Measurement, monitoring, logging, reporting, learning 

 Businesswomen inspect the points of loss of profit in business reports. Corwin / Getty Images 

 Now that you're ready to start working and launching your campaign, it's important to measure and monitor your progress. Learn from your efforts. Useful for each subsequent campaign. 

 What was the result? Did you live up to our expectations? If yes, why? If not, why? Know the answers to these questions, understand the answers, identify ways to improve your campaign, and identify what worked. We will log those answers and analyze the data to improve each subsequent campaign.