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Integrated marketing is a comprehensive approach to message consistency across all media. Sending consistent messages across multiple platforms increases the likelihood that your target audience will behave as intended. Effective use of integrated marketing allows you to optimize your spending by allocating the right amount to the most effective approach that produces the best results.
Integrated marketing focuses on ensuring message consistency regardless of the channel used as a means to share the message.
Marketing segment
Technology has expanded the possibilities of advertising and other marketing campaigns. In addition to internet advertising, online advertising also includes social media campaigns. The most effective campaigns include as many formats of media as possible to reach the widest possible audience. Demographics that read daily newspapers can be very different from those who are active on social media and can be different from those who watch TV or listen to the radio.
The news that makes up a marketing campaign is different. The platform needs to be delivered, but it's still important that the message is the same.
Guide viewers from one medium to another
A jeweler can launch a campaign to talk about a young man choosing a diamond ring and proposing to his girlfriend. Most of the details can be made available on the website, and story segments (or chapters) can be shared via television and radio commercials. The video may also be available on social media. Printed ads, including billboards, can be used to direct people to social media and websites for more information.
An image of a kneeling young man holding a ring to his girlfriend can be accompanied by some simple and intriguing words. "Did she say that?" Below that, you can put a simple web address or #hashtag that people remember.
The goal of this type of campaign is certainly to attract web traffic or followers on social media. Still, it's also a creative way to show potential customers how a product (in this case jewelry) can have a lasting impact on a significant moment in people's lives, and this story is of interest. Stimulate.
Value increase
Some marketing campaigns may contain most of the information about internal platforms, such as B. Company website or social media account. These campaigns can be minimally and strategically spent on one or two external platforms. External platforms can include signs and short radio spots. If an effective approach draws a lot of attention to the internal platform, it can amplify the impact of the money spent on the external platform.
Various channels can enhance your message and enhance your results by increasing the likelihood that consumers will take action. A unified approach to marketing offers many benefits by increasing brand loyalty, fostering customer relationships, and increasing profits by increasing sales. The most effective campaigns can succeed with little external funding if the message is sufficient and interesting to generate reviews.
You started your dream business or landed your first marketing gig, where do you start? With these four basic steps, you can identify your marketing strategy and develop your first marketing campaign.
Know your goals
Businessmen meet in the office
Who are you trying to contact? Did you identify your niche? What does it look like? What is your occupation? What are you reading Where can I find it?
Once you have done your homework, you should be able to answer all the above questions. In many cases, even business owners and marketers believe that a wide cast of the net can reach more people if the opposite is true. Throwing the net far away misses the ability to hone your skills, coordinate your message, and reach the problems of those who are trying to serve. The more you have, the better. The concentration is always good. Know your audience like the back of your hand. Why do they buy what we offer? Why don't they agree?
Let's say you want to be bilingual. You can learn French and Spanish at an average level, so you don't learn them at the same time. It shares focus, so you probably aren't good at it either.
Narrow focus empowers you and increases the impact you can have on the market. It's like marketing yourself as a general practitioner, not a doctor who specializes in working with children.
Find out about your benefits
There is a business team. A professional photography investor working on a new startup business project. Financial business conference. And digital tablet laptop computer smartphone.
Now that you know your audience, you can educate them about your interests, features, and why they should buy your product or service. They can eliminate noise and talk to them directly. What do you want them to hear? What do you want to tell them about your offer? What do you want them to remember about your company?
Brainstorming. Identify these features when selling to consumers and identify the benefits and cost savings of trying to reach other businesses. Will your bullet pass the "So what" test? In that case, you can proceed to the next step.
Create a powerful subpoena
Calling an action
You have now identified your goals and listed the features and benefits. Good job! Now you need to focus on what you want your prospects to do. What is a call for action?
If you focus on a particular campaign, what is the measure of success for that campaign? Want to call them? Do you want them to buy something? Want to contact them?
Clarify your expectations. Once you have identified the required course of action, make sure you have cleared all obstacles along the way. Example:
Is your phone number easy to read? Is the structure of the contact form working? Can they easily shop by phone, online, or in the physical store? Test the process. You will be amazed at how difficult it is for potential customers to complete the actions they want. Simplifies transactions regardless of the need for action. Zero tolerance for obstacles.
Measurement, monitoring, logging, reporting, learning
Businesswomen inspect the points of loss of profit in business reports. Corwin / Getty Images
Now that you're ready to start working and launching your campaign, it's important to measure and monitor your progress. Learn from your efforts. Useful for each subsequent campaign.
What was the result? Did you live up to our expectations? If yes, why? If not, why? Know the answers to these questions, understand the answers, identify ways to improve your campaign, and identify what worked. We will log those answers and analyze the data to improve each subsequent campaign.
Business-to-business (B2B) marketing is different from business-to-business (B2C) marketing. You still sell products to people, but experience shows that the difference between these two types of markets is deep.
B2B When marketing to a company, you will find that the company is working hard to streamline the purchasing process to save time and money. It often explains why B2B purchases are logical and why consumer purchases are often emotional. It is true that the selling cost of the
B2B market can be higher than that of the B2C market. The easiest way to explain this is that B2B transactions often have more considerations, more people involved, and more decision-makers. B2B customers often need to show the rate of return on their purchases.
B2B Marketing At
B2B Marketing, we want to focus on product logic and its capabilities. Buying decisions contain little or no personal feelings, so you need to focus on understanding the buyer and how the buyer works within the scope of the company's procedures. What is her role What is important to you?
This type of marketing aims to get people to use the product rather than the product itself. Please be more thorough in marketing materials. The most effective message focuses on how a product or service saves time, money, and resources. What kind of return on investment can buyers expect from a purchase?
For example, imagine your company sells productivity software. Most importantly, when marketing it to a company, you need to be able to show potential customers that you can save money in the form of time by using the software. Software users can use the software to streamline their work, allowing employees to do more in the same amount of time. Expect the sales process to include a detailed demonstration and testing phase, as this is likely to be an important purchase for most companies that require multiple software licenses and proper training.
B2C Marketing
When marketing to consumers, we want to focus on the benefits of our products. Your decision is more emotional. Consumers also differ in that they demand different distribution channels for convenience. Consumers are likely not very interested in long marketing messages and want a straightforward understanding of the point.
Consumers are reluctant to work to understand your interests. Instead, they want you to clearly show their benefits. For consumers, your message should be simple and easy to understand. Consumers also have a much shorter purchasing process than companies. You can shop within minutes to days.
Your most effective marketing strategy focuses on the results and benefits of your product or service. Customers will want to know more about how a product or service helps them and the benefits they bring to them personally. Focus on the problem or problem you are trying to solve.
Consider again the productivity software example. Consumers want to know how software makes their lives easier. If it includes a calendar feature, how will it be easier to enter information and how will it sync with family phones, laptops, etc.? The customer in this example does not want a return. They are simply looking for software that makes life easier without becoming too complicated.
A strong online marketing strategy helps your business grow. These 10 digital strategies have proven to help companies improve their performance. With them, you may be on your way to creating a concrete internet marketing strategy that will help you reach more customers and retain new ones.
1. Invest in web design
Web design is rarely considered a marketing tactic, but it does affect the time and attention users spend on their site. Your website is at the heart of all your digital marketing efforts. Therefore, you can invest any amount of time in strategic development unless your site is clean, readable, and interesting. You will still lose your customers. If you don't have the design skills to do this yourself, it's a good idea to hire someone to create a modern, high-profile, mobile-friendly website.
2. Use Search Engine Marketing and Optimization
Search engine marketing and optimization help your business rank high in the list of search engine results. A strong SEO strategy associates business websites with keywords used to search for services. This makes it more likely that after searching online, you will be the company that people decide to work with.
3. Affiliate and Affiliate Program The
Affiliate Program allows people who believe in your business to share your information and expand your market on a fee-based platform. Affiliate or Associate programs do not make sense for all businesses. However, you'll find that using them can quickly improve your marketing efforts without having to do a lot of things yourself.
4. Hire a coach or consultant
If you are not a digital and internet marketing expert, ask an expert. Hundreds of internet marketing coaches and consultants are freely available, many of whom can advise on what changes should be made to succeed. Coaches or consultants can be very helpful to small business owners who need to focus on other business systems.
5 Sending an email using Email Marketing
is not enough. You need to consider different mailing lists that can provide a personalized approach to your campaign to meet the specific needs of each individual. Accurately and clearly understand your customers' buying habits and use this information to develop your strategy.
6. Create an opt-in email list
An optional email list allows customers to come to you and sign up to receive email communications. This allows you to connect with potential and current customers.
7. Get Articles and News Articles Work with
PR experts to get your business featured in articles and news articles related to topics related to your work. It will not only help you establish your position as a trusted professional but will also introduce your business to a wider range of people. You can also sign up for a free service that connects you with authors looking for sources such as B. Help the reporter.
8. Write Online Press Releases
When you use online press releases, you`re getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.
9. Hold Contests and Giveaways
People love contests and giveaways. Whenever you can attract ads from your customers in exchange for free products and services, you usually see an increase in purchases and connections.
10. Keeping Your Blog
You should use your blog for a variety of reasons, including being able to keep posting new keywords and optimizing your search engine strategy. In addition, blogs are a place to provide advice, share information, and actually connect with customers. Permanent relationships start with trust, and your blog is a great way to build it.
In summer 2018, Instagram introduced new features called "questions" to be added to the Story of Instagram. Story of Instagram similar to Snapchat. Withdraw from the crowded marketing box and make a solid relationship with your point of view and help people know their brand 2
Of course, many individuals use this feature, Since there is a bit of creativity, it has many different applications. Help your company market.
INSTAGRAM Question How to use stickers?
Question You can ask questions using stickers or ask a follower question.
I have a question about Instagram. Sticker:
Access the Instagram Account.
Make a photo or photo or select from the camera roll
Please select a question sticker from the sticker tray
Enter a question and put a sticker on photos and videos
Share your questions for your story
Your followers can watch their questions and tap the answer. If you already use Instagram to facilitate your business, you can respond to your follower
, you can see that the use of question stickers is simple. If you are new to Instagram, we recommend that you first set up an account and become familiar with the platform before using the questioning feature.
Now that you understand the basics of using questions, how do you use them to maximize marketability?
7 Ideas for Using Instagram Question Stickers to Promote Your Business
There are many ways to grow your brand and business with Instagram question stickers. There are 7 different ideas that you can implement right away.
1 Answer questions about a particular product or product line
Entrepreneurs and business owners tend to be a group of innovative people who are constantly developing new features and services. Followers may not understand why they need a new feature or service, or they may not understand what it does.
If this happens, you need to inform your customers and followers of the issues that the new product/feature/service feature/service will solve.
Instagram questions are a great way to answer customer real-time questions about products and services and are especially good at answering questions about new and innovative lines you're about to launch.
For example, Thinkific used this process to get feedback on the new logo. When the new logo was released, the company asked Instagram followers what they thought about the change using the Instagram question sticker.
This type of feedback is invaluable to business owners. This helps fix defects in a product or feature, provide new ideas for innovation, and create a sales copy of a feature that customers really like. Another big advantage of collecting feedback using the
Instagram question sticker is that it makes it easier to hear like a potential customer. This will help you build relationships. Getting feedback directly from your followers is one of the best ways to make it sound like your target audience.
2. Create a custom audience
People working with your brand are more likely to buy from you. You can use the question to increase its engagement. When someone interacts with you on Instagram, you can create what's called a "custom" audience. H. You can create ads that are only visible to people who have already interacted with you. This is often referred to as a "warm" audience.
You can then display the appropriate ads to promote your product or service to your enthusiastic and warm audience. Engagement audiences are often some of the most profitable ads you can run.
And while you always need to find a way to get new attention to your brand, it's important to advertise to people you already like and interact with.
3. Create a short vote using Instagram polls
People love polling. Just look at your social media feeds and you'll always see how many people are saying things like "The Greatest Hits of the '80s." Research helps you measure your interest in a particular product line, so you can understand where to invest your advertising spend and better understand what your customers are likely to buy.
Starbucks often uses voting to ask followers which of the two cups they like. Not only does this help determine which coffee to serve, but it can also stimulate engagement and desire for new products.
If your inventory is low and you're thinking about what to spend more on, this type of survey is more effective at maximizing sales by choosing the most popular items in your inventory. It also helps to determine if.
4. Traditional questions and answers
This approach helps to create rescue fans if you have a business that people are interested in or who are interested in behind the scene. For example, if you speak to a chef, you can ask, "What do you want to know about risotto?"
And if you make original artwork to sell to Etsy, you can ask people: "What art will stimulate them?"
Or if you are a coach of life, you "What questions do you ask about fear?"
These types of questions can help their believers to meet them, and they can help them find new interests and communication with their believers.
For example, you can get an answer in the Life Coach example. This allows you to develop new minimizes or email marketing series by certain fear that the community has brought over again and again. In this way, the solution you provide will be adjusted to your community and will probably be higher.
There is another great advantage of asking such a question. People like you are much more likely to buy from you, and these types of questions and answers will help you create more personal ties and connections with your potential customers.
5. How to get ideas for a robust FAQ page
This is a bit unusual way to use Instagram questions, but it works fine. Just ask your followers to "listen to anything" and you'll know what's in their heads and what their most frequently asked questions really are. This approach is better than guessing a mile about what your followers are asking.
A good thing is to create a spreadsheet of all the questions you receive. You can then sort the table to see the most common questions. You can use them to create quality FAQs that your customers will love, both on your website and in the story highlights section of Instagram.
6 Real-time engagement
This is a big tactic when this is a brand related to any kind of events and activities performed at a specific time and location. For example, if you are a licensed dealer for exercise equipment and other products for university sports teams, you were able to ask. You can even have a present to promote before you call a commitment. And don't forget to build the audience's audience described in No. 2 to promote later.
7. "How can I
help?"
If you are influenza or expert, this may be a powerful strategy to build trust with your audience. The best bet is to set the deadline during the online period. "I will answer questions for the next 20 minutes. Please ask me something." And please answer questions. This is a surprisingly effective strategy to build reliability as experts in your field.
Other examples of INSTAGRAM questions
There is no end of questions that can ask for INSTAGRAM. Here are some examples:
Who are your inspirations? Which team will win the match today? What do you want someone to do? What are you grateful for today? What is your favorite YouTube channel? What is your favorite movie? Which app on your phone is the most addictive? What's the weird question that asks someone to get to know them better? What is your favorite joke? What is your personal superpower? Do you have any questions for me? Who is your hero What was the crazy thing you believed in when you were a kid? What do you like about your workplace? Who is your favorite celebrity Final result
There are over 1 billion Instagram accounts around the world, and 80% of those accounts follow Instagram's business 4. Therefore, the potential reach of your business on Instagram is enormous. To realize this potential, you need good product shots and visuals, and you need to know how to use the platform.
Interacting with viewers is a great way to build trust and make viewers love you. It's also a way to create a warm audience for creating ads, as mentioned above. Instagram questions are one of the most powerful ways to do this.
E-commerce-online selling-very popular business model. And for justifiable reasons. E-commerce transactions have been issued more than a half-million dollars annually, and this number can only be seen as he will grow.
Amazon holds a huge slice of this cake, but there is still enough room for small and medium enterprises to compete, and there is much money for creating in the e-commerce room.
Since you are wise to browse your inventory for your customers when you do not run at your store, you can use your inventory online to browse for your customers Because you are wise to browse, you are wise to browse to your store, and you want to see the e-commerce marketing platform, as it is wise and wise in the market. maybe. . Another reason to view the e-commerce platform is if you want to run the entire business online and make a physical location at all.
Each E-commerce platform is one of the most important things that can be searched, how easy your shopping and check-out process for mobile customers. This is because Mobile Desktop exceeds Google product searches and generally exceeded traffic on all websites. All platforms below work well with mobile phones, but it is always a good idea to perform your own exams to ensure that they like platform functionality.
E-Commerce Marketing Platform for SME SMEs
Sharks: Sharkome is a huge platform. It contains more than 300,000 stores online. And it is relatively easy to use beautiful "Outofthebox design" and excellent mobile reactivity. Some of the benefits of SharkifiNen will display a wonderful library of topics that are both free and free topics. Very detailed shipping tracking and excellent customer service.
Several things are careful. If you do not use the app, take it from the store. Shopify is also difficult to attack outside of topics and apps. If you need a unique approach to your store, you recommend that you choose another platform. For this purpose, a show gap for beginners is awarded. It is easy to use that it has great support, and it will all be everything you need to do.
WooCommerce: WooCommerce has the big advantage of being a free WordPress plug-in based on free WordPress platforms. If you already have a budget and understand how to use WordPress, this is the E-commerce marketing platform you apply.
There are several extensions available, but this is cost-effective, and the platform itself is free. Another big advantage of WooCommerce is that it is flexible. Because it is built on a modular structure, you can bring it to make it almost all. These include payment, as placement takes place, as the distribution is done, it includes how the product is handled.
WooCommerce is not limited to physical products. It can be used to sell digital products, plans, subscribers, or other things you want. If you need a flexible solution, WooCommerce is a good platform for Woocommerce.
BigCommerce: This is a platform used by some of the world's largest brands. Toyota and Martha Stewarts have more than 55,000 shops on this platform using both BigCommerce and all-sized stores. If you don't walk around your code or do not have a little technical knowledge, big commerce is a pleasure to provide a large list of built-in functions. It is affordable. BigCommerce Plans start at $ 29-and you have no trading fee like attractive settings.
I could not start marketing by setting an e-commerce load. This article covers three of the most popular solutions but compares them with characteristics and prices and many other things to determine the best solution for those specific situations. Keep in mind that the
storefront setup is just the beginning. Once you get up and run, you need to learn the best way to market your business online.
1. Tell us about yourself.
Your interviewer will probably get to know you by starting with questions about you and your background. It first outlines your current position and activity and then provides the most important and relevant highlights from the background that best suit your role. It is generally acceptable to provide simple personal information about pets, hobbies, family, etc. as needed. This helps the interviewer to be more memorable and friendly.
Example: "I'm currently an assistant to 3 out of 5 members of the company's executive team, including the CEO. While at the organization, I've developed my time management skills, writing skills, and excellence.
12 years of experience as an executive assistant has given me the ability to anticipate failures and develop effective emergency response plans. My greatest asset for leaders. Is the ability to work independently and free their time to focus on the needs of the organization. It's clear that you're looking for someone who understands the nuances of managing a busy day for the
CEO and can actively tackle the problem. As a person who is keen on details and organizational motivation, I have clear plans every day and strive to communicate each plan clearly.
2. How do you describe yourself?
When interviewers ask you to talk about yourself, they are looking for information on how your qualities and traits match the skills they feel they need to succeed in their role. increase. Whenever possible, include quantifiable results to show how you are using the best quality to drive success.
Example: “I am a vigilant and proactive Security Officer working to ensure safe, secure, and orderly environments. I`m also a lifelong learner always seeking out the latest security equipment and techniques to patrol buildings. Lastly, I am thorough in documenting all incidents and actively making suggestions to management about security improvements and changes.”
3. What makes you unique?
Employers often ask this question to identify why you might be more qualified than other candidates they`re interviewing. When answering, focus on why your employer benefits from your employment. Since you don't know other applicants, it can be difficult to relate your answer to their answers. If you talk about why your background is right for you, your employer will know why your characteristics and qualifications prepare you well.
Example: “What makes me unique is four years of retail experience. I know what customers want by experiencing first-hand questions, feedback, and complaints from buyers. I know what it takes to create a positive consumer experience through marketing.”
4. Why do you want to work here?
Interviewers often ask this question as a way to determine whether or not you took the time to research the company and to learn why you see yourself as a good fit. The best way to prepare for this question is to do your homework and learn about the products, services, mission, history, and culture of this workplace. In your answer, mention the aspects of the company that appeals to you and align with your career goals. Explain why you`re looking for these things in an employer.
Example: “The company`s mission to help college graduates pay off their student loan debt speaks to me. I`ve been in that situation and I`d love the opportunity to work with a company that`s making a difference. Finding a company with a positive work environment and values that align with my own has remained a priority throughout my job search and this company ranks at the top of the list.”
5. What interests you about this role?
As with the previous question, recruitment managers often add this question to ensure they understand their role and allow them to highlight relevant skills. In addition to reading the job description carefully, it is also helpful to compare role requirements with your skills and experience. Choose some that you particularly like or are particularly good at and focus on them.
Example: "For most of my professional career, I've been passionate about user experience design. I'm familiar with the entire suite, so I'm using Adobe products for this company. I was excited to see it. I also strongly support applying agile workflows to designs. I think it's the most effective way to work on a large project. In his previous role as UX Manager, he successfully built and implemented an agile process, greatly speeding up the project.
6. What motivates you?
Your employer asks this question to assess your self-esteem and ensure that your source of motivation is consistent with your role. To answer, be as specific as possible and link your answer to your job with real-world examples.
Example: "By truly changing the lives of patients and their families, I will strive for excellence in everything. Positive results that will change the patient's life forever. I'm looking forward to the patient's reaction at that time, so I'm a nurse and I'm aiming for a position in pediatrics. "